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Pretencify, clear, compelling, lasting

Where stories become culture change.

We make companies' difficult, dull and complicated messages clear, compelling and lasting, with our four B's: Reach, Understand, Retain and Experience.

Trusted by

ExxonMobilVRTCopusSCK CENGemeente Middelkerke#LikeMe

Our approach

Four B's, one story.

01

Reach

The right people, through the right content and the right channels.

  • Channel choice
  • Campaign content
02

Understand

Content that lands, because it's told instead of listed.

  • Learning paths
  • Animations
  • Explainer videos
03

Retain

People who relate to the content, and talk about it with each other.

  • Interactive polls
  • Facilitated dialogue
04

Experience

Compelling and interactive, with scripts that dare to be funny.

  • Gamification
  • Humorous scripts

Documentary · Brabo Exercise

Turn your event or teambuildinginto a real documentaryevery employee can be proud of.

Sample film · 6 min

How 2,300 colleagues walked through one crisis, together.

Directed by Pretence Films · Brabo 2024

Our solutions

The same four B's, applied to your theme.

The team

The Tribe

We combine expertise in creative media, education, digital skills and HR, translating every story into the right channels and experiences.

Pieter Moeremans

Pieter Moeremans

Makes sure the tech all works.

LinkedIn
Toon Vanhaverbeke

Toon Vanhaverbeke

Keeps production planning and deliverables on tempo.

LinkedIn
Joris Van Waes

Joris Van Waes

Translates scripts into playable flows and the platform.

LinkedIn
Stéphanie Pattyn

Stéphanie Pattyn

HR specialist.

LinkedIn

Book a demo

20 minutes. No sales pitch.

Pick a moment that suits you. We'll bring questions about your message, and examples of what's possible with it.

  • 20-minute video call
  • Advice on the right format for your theme
  • Working prototype possible within 3 weeks
joris@pretencify.be+32 478 94 68 00Antwerp, Belgium

Pretencify

Intro call · 20 min · video

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Latest news

News and insights.

Research

Why 92% of compliance training is forgotten, and what we do about it.

A quick dive into narrative transportation, retrieval practice and what that means for your next campaign.

Read more
Case · Brabo

2,300 employees, one crisis scenario: how a safety training actually sticks.

Behind the scenes on the largest interactive exercise we've ever run, and the numbers behind it.

Read more
Approach

From whiteboard to working prototype: how a story gets played in 3 weeks.

Our sprint, transparently explained, including exactly what to expect from us each week.

Read more