Your message competes with everything.
Sent is not the same as received. Why most internal campaigns die before the first sentence is read.
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The stories behind the stories.
Four blogs, one per B. Research, cases and our approach, without inflated marketing language.
Articles
One article per B.
Being understood is a design choice.
Complex content doesn't fail because it's complex, but because it gets listed instead of told.
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What people say themselves, they remember.
A message only sticks once the receiver does something with it: choose, answer, push back.
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Nobody remembers a dull message.
Mandatory content played voluntarily: that's the bar. Gamification and humour are tools for that, not decoration.
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No sales pitch. A working prototype within 3 weeks.