B3 · Retain
What people say themselves, they remember.
A message only sticks once the receiver does something with it: choose, answer, push back.
The testing effect, outside the classroom
Answering a question makes you remember the answer better than just reading it. That's not didactic folklore but one of the best-replicated effects in learning psychology. Interactive polls aren't a check afterwards, they are the learning.
From opinion to conversation
A poll that only produces data is a missed opportunity. The real value is in the conversation afterwards: teams comparing answers, discovering differences and deciding together what to do with them. We design those conversations too.
Repeat what's about to fade
Knowledge fades predictably. A short refresher at the right moment, precisely on the parts where scores drop, keeps the message alive without becoming a nuisance.
“A message only becomes an opinion when you have to answer it.”
Rather see how this works in practice?
No sales pitch. A working prototype within 3 weeks.