B1 · Reach
Your message competes with everything.
Sent is not the same as received. Why most internal campaigns die before the first sentence is read.
The inbox isn't a channel, it's a battlefield
Your safety update doesn't compete with other safety updates. It competes with deadlines, client questions and the weekend. Sending your message as an attachment means you've already lost: the average intranet post is opened by less than a fifth of its audience.
Pick the channel where the attention already is
Reach starts with a simple question: where is your audience already looking? For the shop floor that's the smartphone in their pocket, not the intranet. A QR code at the coffee machine beats an email with three attachments, every single time.
Content worth opening
The right form does the rest: a teaser that sparks curiosity, a story with a character instead of a policy text, and a first minute that rewards. Reach isn't a distribution problem, it's a design choice.
“Sent is a fact. Received is an achievement.”
Rather see how this works in practice?
No sales pitch. A working prototype within 3 weeks.